74. [A] convert

[B] alter

and selling   63     on the needs of the seller to

         [C] persuade

[D]modify

produce goods and then   64   them into money.­

75. [A]fantasies

[B]preferences

Marketing, on the other hand, focuses on

[C] choices

[D]alternatives

the wants of consumers. It begins with first ana­-

76. [A]influence