due to the heavy influence of western cultures, more and more modern chinese people prefer western holidays to traditional ones. when christmas or valentine day comes, youngsters flood into bars, restaurants, and department stores to celebrate these festivals which their ancestors know little about.

　　the reason behind this social phenomenon is obvious: in a society dominated by mass media and consumerism, festivals and holidays from abroad are labeled as “fashionable and new”, while traditional ones as something “out of date or old”. young people all over the world have regarded western life style depicted in hollywood films as their ultimate goal of life. therefore it’s no wonder that chinese young people love christmas much more than spring festival.

　　the influence of such a social phenomenon should be carefully studied. in my opinion, the wide spread and recognition of western holidays will definitely harm our traditional value. if we don’t take some measure, in years to come, chinese cultural heritage may be alien to our offspring. it’s high time that the government took some action.