at emerged in the political agenda. shortly after the fields had been turned over to the tiller, preparations began to familiarize the peasantry with the next step in agricultural reform.before long, the land that had been handed out to the peasants was slowly returned to the state. in a process of collectivization that started in 1953, the farmers were first organized in so-called mutual help teams. these were gradually merged into lower agrarian cooperatives. during the great leap forward, these lower forms of cooperatives would be merged into huge people`s communes.

　　as a result of the collectivization of the countryside, certain amenities and services that had until then been reserved for city dwellers, now came within reach of the rural population. the "electrification of the countryside", in combination with the mechanization of agriculture, was among these. judging by the poster below, the availability of these amenities was apparently used to entice the people to join such collectives.